The phone call was like many phone calls I receive. The guy wanted tell me how his company could help me save money on a service we use.
I get lots of these calls. Insurance, phone service, cleaning, office supplies, Internet access, advertising, investment. If someone called selling me rare albino kittens, I’m not sure I’d be surprised. I bet you get your share as well.
My office staff can even tell by the caller’s voice, attitude, or the sound of the connection what the call is about. “It’s for you Glenn. It’s someone selling something.”
Do you want these calls? Even if someone really can help our business, I tend to believe that it is not cost effective for me to stop work to figure it out.
As I told a guy recently, “Even if you give this to me for free, the time away from my work at-hand to make a change will take me two years to recoup even IF what you say is right.”
Of course, the cold calls are easy to notice. And easy to complain about. I even feel sorry for the poor folks who have to resort to this line of work for income. It’s got to be tough work. I try to be polite.
What most of us fail to pay attention to in our daily interactions with others is how much of our day we spend selling too. Maybe it is not a product or service to another business or consumer. It may just be an idea, a belief, a desire. It may be where to go to lunch, to agree to a date, or to convince someone to leave you alone.
What most of us forget to do is the same thing these cold call sales people forget. Empathy, consideration, and understanding.
We want others to know the real value they bring that is specific to us. We want them to be genuinely considerate of our time, to be respectful of our beliefs, and aware of how they treat us. We only want things that really should matter to us, not what someone just happens to be selling.
And since that is what we all want, to be effective you must remember to do unto others as you would have them do unto you.
Glenn S. Phillips is the author of the book Nerd-to-English: Your Everyday Guide to Translating Your Business, Your Messages, and Yourself. You can email Glenn directly at firstname.lastname@example.org.
Glenn is also the founder, and Senior Consultant, of Forte’ Incorporated, a consulting firm that works with business leaders to understand and address the often hidden technology and business risks lurking within their organizations.
© Copyright 2013. Glenn S. Phillips, Forte’ Incorporated. (205) 985-1111