Want my interest or my business?
Show me how to win. Show me a value that is meaningful to me. Show me quickly, show me from my perspective, show me that you believe it, and show me it is important to you.
How do you do that?
Don’t give me a standard sales pitch. One-size-does-NOT-fit-all.
Don’t cold-call me. It’s the information age. You can learn more about me and my businesses from the Internet before you call and then make the call worthy of my time.
Don’t read a bad script. Memorizing a bad script does not help either.
Don’t talk at me. Talk with me.
Don’t ignore my questions. It is not only disrespectful, it shows you either cannot think on your feet or you just don’t care.
Don’t give me a brochure. It is a generic, standard sales pitch/script (see above). If I want to know more, I’ll go to your website and find the specific information I need. Or I’ll ask you.
Don’t waste my time. I’ll respect you more if you are smart enough to pay attention to this.
Don’t sell me. Help me with something I need help with and that is important to me.
Don’t be rude. Even if something else in your world is not going your way, don’t take it out on me.
Don’t be unprofessional, even if we are friends.
Don’t rip me off. I may get fooled once but if I figure this out, I will not only never buy again, I’ll tell everyone I know what you did.
Don’t think you have to be mistake free. Mistakes happen. I get that. But I am watching to see if you’ll step-up your game to correct the mistake.
Don’t assume that even if you are a better value, I’ll spend hours learning, evaluating, changing, and risking problems to maybe save a few dollars a month. My time has value, so your value better be clear and greater than the cost you are asking me to invest.
Don’t ask for referrals if I don’t know you well. That is asking to borrow my trust. Referrals are earned.
Don’t lie to me. Ever.
Even if it is not written dnow, I bet you have a similar list of considerations. Know what? So do your clients, your colleagues, your vendors, and your boss. Remember that as you interact with them all. Just remember the golden rule applies in business as it does in life. So, do unto others…