When working for more effective communication, be sure you don’t love too much. Don’t love your stories too much. Don’t love your company too much. Don’t love your brochures and fliers too much. In fact, don’t love your ________(insert your non-family loves here) too much.
Now, passion is great. Even encouraged. But if you are overly fixated on yourself and your messages, you will be handicapped in how well you listen, learn, adapt and improve. Feedback will bounce off of you (or you will intentionally deflect it to protect the ideas you love). Opportunities will pass you by, right in front of your face without you ever noticing.
Many people struggle to separate themselves from their ideas, actions and passions. The result of this lack of separation is that if our actions and ideas are criticized, we can take it too personal. We often take it as an attack on us, not just an disagreement with an idea. This creates a natural barrier to a healthy exchange of ideas and challenges in building proper rapport with others.
Our ideas and actions are our own, but they alone do not define us. If you can remember that and use it when interacting with others, you’ll likely find it opens up a whole new world of interaction!