Painting Your Picture


Painting Your Picture

Want someone to know the benefits of working with you or buying your product or service?  “Paint them a picture” of what life would be like with you as a business partner!  (Notice I said partner… not client, employee or vendor.)

First, you must have a great subject (in this case, hopefully, you or your company).  A subject that is real, valuable and substantial.  It must be genuine so when you share it, it is authentic.

Once your business is of  true value, then you can “paint the picture” of that value with words.  You can paint it with pictures.  Paint it with actions. Find clients that will paint your picture for you to prospective clients.

Paint in a way that others will want to see your picture.  Paint it in their terminology or from their perspective.  Let your painting help them see how life is better because of you or your company.

You must paint in a way the audience cares about!  Most brochures, websites, business cards and fliers are like looking at the finger paintings in the hall of an elementary school.  Most are not really interesting.  We have no connection.

Yet we are very interested in the paintings of our own child.  Why?  Because we care about our child first, then we care about what they do next.

So now you must remember that your potential clients don’t already love you and, thus, have no built-in reason to care about your message yet (like the paintings at the school), no matter how much you love the message.

Until they love you, they will not care about your painting (brochure, website, flier) unless it catches their eye and is of obvious and immediate value to them.

Just another boring “painting” is not enough (which most brochures and websites are… boring!). Your message must be something that is quickly appealing to someone in a crowded room of business “paintings.”

If you initially struggle to paint this mental picture for others, take heart.  Painting a mental picture is a skill.  A communication skill.  And like all skills, you can work to improve it through lessons, mentors and practice.   It takes patience, commitment and discipline.  But aren’t those traits that will also impress clients and employers?

If your prospective client or employer can see that life is much better with you than without you, you’ll be fine in any economy.



About the Author

Glenn S. Phillips works with leaders who want to leverage technology and understand risks within. An author and blogger, Glenn is often quoted in national media, plays a really ugly tuba (it even has a bullet hole) and is a fan of dark chocolate and great puns.