I agree. The more defined your target audience, the more precise your business strategy, marketing and brand dev. can be. I find most business owners think they know their target audience when in reality they just know a lot about their business. That knowledge can get in the way of knowing who would use your product and services the most. This leads to marketing to existing client types and not the optimal client. As a business evolves, so should the defined target audience. The key is to have a clear definition from the get go instead of shooting from the hip.

Great article!