Are you a “Pop-Tart” or a “Toaster Pastry?”
Okay, here is what I mean. I think we all know a Pop-Tart is a “toaster pastry.” But only a Kellogg’s product is a Pop-Tart.
“Pop-Tart” is the brand name. I submit it is also THE Standard by which all other main-stream, relatively low-cost toaster pastries are measured. (I consider fresh bakery goods and super high-end pastries to be different products with a different market.)
There are some foods where I think the store brand is great. In my house, however, the other brands of main-stream toaster-pastries have never measured up to the true Pop-Tart. So much so, that we refuse now to buy any other brand of toaster pastry.
Now that is brand loyalty. More importantly, it is an EARNED brand loyalty.
So, do your clients and colleagues think you are THE Standard by which all others are measured?
Is there another company or colleague or department they say is “almost as good” as you? Is there a company that is “not really as good” as the company you work at?
Or do people say about you… “He’s really nice but he’s not as good as Joe Smith.” or “They work hard but their projects never just seem to move as quickly as those at ABCDEF Incorporated.”
If you are not the standard in your department, company or market , do you know why? And what are you going to do about it? Are you going to do anything about it?
Maybe I’m spoiled but if it not a frosted strawberry or frosted grape Kellogg’s Pop-Tart, I’ll just skip having a toaster pastry. Remember, your clients and managers are spoiled for the best too (or want to be), whether they realize it or not.
Be THE Standard.
If you are THE standard, then you, your work, your value and your reputation will automatically communicate a strong message of your value.