The Truth Can Demand Painful Changes

Woman with Serious ExpressionNo matter how you perceive or interpret “the truth” on any topic, it is a powerful tool of communication.  Sometimes it is embraced, sometimes it is ignored.  Sometimes it challenges, sometimes it calms.

As I watch companies and individuals through the recent economic cycles, regardless of their market, I see two typical ways that professionals deal with the economic and business truths in front of them.

  1. Those espousing inaccurate but very hopeful information while drowning in the same-old routines, or
  2. Those that understand the cycle will take some time to complete and have embraced change, sometimes at great personal pain.

This brings to mind a quote I like from a book  by Frank Herbert…

“Although much sought after, the truth can be dangerous to the
seeker.  Myths and reassuring lies are much easier to find and
believe.  If you find a truth, even a temporary one, it can demand
that you make painful changes.”

I see companies that have realized they must close their doors.  I see other companies that have made major changes as they work to remain in business.  These companies all appear to understand the truth in our economic reality.

And yet I also see businesses that have the same bad customer service and same bad routine even as they lay off staff and deny their existence is at stake due to these bad habits.  Or they realize they are at great risk but put 100% of the blame on the market and accept no responsibility for survival themselves.

Does your company really embrace change to remain relevant in the changing world?  Or just ignore or complain?

I see many professionals do the same things with their career.  Some are seeking employment in other industries.  Others are taking a deep breath and “getting busy.”   Some are reconsidering their approach, their industry, their goals and even their passions.

Which are you?  What did you change?  Or is change in yourself not something you see as necessary?

Don’t get me wrong, I’m all about a positive attitude.  Big Time!!  But it absolutely has to be accurate as well.  To be positive but inaccurate hurts the credibility of the individual, their business and their industry.

The professionals that understand the economic cycles know there is money to be made in any market and will steer their company and clients correctly (if they are seen as a true and trusted adviser).

Change is not always bad even though by nature most of us resist it aggressively.  But change is how we survive and have through the centuries.  Today is no different.

Do you have to change?  Of course not.  Survival is not mandatory.


Glenn S. Phillips is the author of Nerd-to-English: Your Everyday Guide to Translating Your Business, Your Messages, and Yourself. His website,, will lead you to more information about effective communication training, risk assessments and genuinely helpful tips. You can email Glenn directly

© 2012 All Rights Reserved.  Glenn S. Phillips and Forte’ Incorporated. (205) 985-1111


About the Author

Glenn S. Phillips works with leaders who want to leverage technology and understand risks within. An author and blogger, Glenn is often quoted in national media, plays a really ugly tuba (it even has a bullet hole) and is a fan of dark chocolate and great puns.