This is Easy.
What, you ask, is “this?” Well, most anything and everything including almost any job, project, or task.
But, yes, there is a catch.
You see, most things are generally easy… as long as nothing ever goes wrong.
In our years of working with businesses of all sizes and industries, I’ve learned that many jobs are harder than they look. So are most lines of business. The better someone is at their job, the easier it looks to everyone else. That is why so many people think others are overpaid. They assume that because it looks easy, it must be easy.
But business, project and life rarely go without a hitch. The “hitches” are where the real professionals get the chance to separate themselves from the pretenders, the “wanna-bees,” the complainers, the rookies and the amateurs.
The world gets further confused by the overly optimistic. These are so-called professionals that price their services as if it will all go perfect. They don’t budget time or money for handling surprise problems. These super optimists usually go out of business but not before confusing the market about fees, under delivering work, and losing a lot of their money (and sometimes their clients money).
The customers also get confused by the “promisers.” They talk a big game but deliver little. They may even mean well at the time but then just can’t manage to follow up and deliver. They make it “look” easy at the start but not at the end (though they usually have great excuses).
The successful professionals do often make a job look easy. But only to those not paying close attention. These are the professionals that work hard, work smart and stay client focused. The projects are built to expect a surprise or two, whether it impacts time, money or both. This keeps their projects successful when others struggle. And they have the experience to be sure the surprises are handled efficiently and thoughtfully.
These pros remember why they are doing the job. And they remember that the best way to take care of themselves is to take great care of the customers. These successful people don’t just hope it works out. They make their projects into winners on a consistent basis, in many different economies and markets!
Are they perfect? Of course not. But they do usually have found a way to combine consistency with the power to adapt and overcome.
Our actions, effort and reputation all communicate who we are and what our clients and colleagues can expect from us.
Sounds easy, doesn’t it? Yet so few pull it off well.