There is a tool more powerful than Twitter, LinkedIn and Facebook that often goes ignored. You.
Sometimes we can all get stuck looking for a new tool, gadget, resource, system, short-cut or concept that we forget to stop, think, work.
Twitter, Facebook, LinkedIn and all the other social media tools are just that: tools. It is up to you to use the appropriately and remember they are tools, not answers, solutions or shortcuts.
I see so many business professionals exclaim the value of these tools as “EXCLUSIVE ANSWERS.” They are not answers, they are resources and resources that should be an appropriate part of your toolbox. Not the only tool.
Business and life are complicated and involved. So are relationships with clients, colleagues, competitors, friends and family. Your tools, skills and effort for interaction, relationships and business must be varied as well.
So, are you a tool-keeper or a craftsman?









